NextPath Advisors
Chart your next path


Passion. Experience. Integrity.

Why we are here.

No one does what we do. There's a huge gap in business development services offered to companies at the critical juncture of positioning themselves for the next big event, be it a financing or an exit via M&A. We provide objective, CEO-level advice on how to accelerate channel revenues based on industry insight and compelling data analysis. We serve as the trusted advisor whose only objective is helping you succeed at your stated goal. And as necessary, we'll supply the industry experts to move from strategy to execution mode on your new plan. We'll also help you manage the outside firms you're working with, from partner development all the way to interviewing investment bankers.


Our Team


Mark Upson

Founder and Managing Partner

Mark has been in the technology industry since 1994 in CEO and other executive roles for both private equity and venture capital backed growth companies. Across an IPO and numerous successful M&A exits, Mark has learned a great deal about what differentiates the great companies from the median. A lot of the ultimate success comes from leverage—having the right business development strategy, go-to-market plan, and partners in place to scale revenues and position for the optimal financing or exit event. 

Our advisory professionals:

Andy Vadapalli


In his most recent role as Director of Operations and Business Development at Oblix, Andy was responsible for the company's strategy and business operations. Prior to Oblix, Andy spent 4 years in sales and strategy positions at Bank of America Merrill Lynch. Andy co-led various cross-functional business optimization projects; analyzing key performance metrics and provided recommendations for improving efficiency and streamlining international franchise that resulted in millions of dollars in cost reduction.

Andy has a Bachelors of Business Administration from Emory University and will be pursuing his MBA at the University of Washington.

Lauren E. Krainski


Lauren has seven years of management consulting and corporate strategy experience in the software and manufacturing spaces. She began her career at Deloitte Consulting, where she focused on business intelligence software implementations. Most recently, she held strategy roles at Alcoa working on many high-profile engagements, including a multi-hundred-million-dollar technology commercialization strategy, competitive bench marking for a key product line, executing Alcoa's demerger, and evaluating new manufacturing facility investment decisions.

Lauren holds a BS in economics with honors and a BSBA in marketing from the University of Pittsburgh. She is currently pursuing her MBA at the University of Washington.


Rosie Hausler

CEO, Digital Clues Group, LLC

Rosie is CEO of Digital Clues Group (DCG), a Seattle-based strategic marketing agency that helps small to mid-sized companies connect with their best customers. She has over twenty-five years of high tech and digital marketing experience. Rosie has served as VP of Marketing for three Silicon Valley start-ups (CallTheShots, ViewCentral, and Nsite) and two Seattle start-ups (Likewise Software and QL2). She’s also been an interim CMO for many small to mid-size companies including YouSendIt, Koders, Hubspan, and Liaison Technologies.

In addition to her start-up experience, Rosie has held field marketing, consumer marketing, corporate marketing, PR, and sales support roles for companies including Amazon, Cisco Systems, Tandem Computers, Dataman Information Services, and The Atlanta Journal and The Atlanta Constitution newspapers.

Rosie has served on the board of the Silicon Valley chapter of the American Marketing Association and is a member of the CMO Council and WTIA. She has presented at numerous industry events and has hosted dozens of webinars. She holds a BA in advertising from Michigan State University.

PureEdge had strong technology but lacked the right go-to-market plan. PureEdge was guided through building the right strategic partnerships and new channels. The ultimate acquirer, IBM, and the other bidders for PureEdge were a direct result of this process.
— John Holmberg, PureEdge board member