NextPath Advisors Guides Rival IQ on its Acquisition by NetBase Quid

Congratulations to our M&A advisory client, Rival IQ (https://www.rivaliq.com), that has been acquired by NetBase Quid.    The public announcement is at https://tinyurl.com/NetBase-Quid.

According to John Clark, CEO of Rival IQ, “NextPath Advisors led us through the process of preparing for and finding the right strategic exit. We were able to consider all the options and made absolutely the right decision for our employees, customers, and investors.”           

Mark Upson, founder and managing partner of NextPath Advisors, added “We are excited for the Rival IQ team to join NetBase Quid and combine their best of market capabilities.  We look forward to their continued success in their market.” 

Headquartered in Santa Clara, California, NetBase Quid provides consumer and market intelligence to support businesses. Using AI, it offers metrics about digital conversations, consumer responses including preferences, emotional intensity, unexpected changes in brand conversations and sentiment drivers. Its analytics encompass products, demographics, locations, trends and influencers. 

Now called Rival IQ, a NetBase Quid company, the subsidiary will maintain its brand and continue to sell online subscriptions. Based in Seattle and operating independently for the foreseeable future, Rival IQ provides automated insights about followers, fans and engagements such as views, likes, shares and mentions across social media channels. 

About NextPath Advisors

NextPath Advisors is a leading M&A advisory firm focused on positioning lower middle market B2B technology companies for their best strategic exit.  The NextPath Advisors team is comprised of ex-founders and CEOs with proven operational experience and deep industry connections.  For more information, go to www.nextpathadvisors.com or contact us at info@nextpathadvisors.com.